Fine Arts Commission Minutes May 8, 2012

Minutes of the Fine Arts Commission held on May 8, 2012.


Members present:       Susan Ackley                          Maria Echevarri Taddeo

Miryam Rojas                                     Michael Stock                        

David Traupman


Members absent:        Abbie Salt


Also present:               Jerry Estep, Recreation Director

                                    Leslie Rackl, Executive Assistant


The meeting was called to order at 6:10 p.m.


Mr. Stock made a motion to approve the minutes of the April 10, 2012, meeting.  Motion seconded by Ms. Rojas and unanimously approved.


Mr. Estep gave a financial report at this time. It was noted there is $1501 in the donation account, $995 in the Commission’s 2012 budget and $2901 remaining in the spring concert budget.


Members were reminded that the Commission is sponsoring the June Mayor’s Community Alliance breakfast.


It was noted that artist Marguerite Defrance was approved by the library board for the October 5, 2012, exhibit, from 6:30-8:00 pm. It was noted that the library rejected the artist opening night of October 13th since the library is closed on Saturday nights. Members noted that the April exhibit of Carlos Inocente Gonzalez was a success, with some of his pictures sold. It was also noted that artist Allen Benowitz has been confirmed for the January 2013 exhibit. Photos from artist Peggy Hinaekin were distributed for members for review for possible exhibition. There was a lukewarm response to Hinaekin, with members asking for a wider variety of work from the artist to attract a larger audience.


It was related that the 9/11 artifact will be on display at the Memorial Day ceremony for fundraising for the glass enclosure. Ms. Rojas noted her opposition to encasing the artifact. Mr. Stock made a motion to approve $40 to print 300 brochures to distribute at Memorial Day as well as at the library. Motion seconded by Ms. Taddeo and unanimously approved.


Discussion turned to the October 13th Chamber event. The Chamber has asked the Commission to sponsor one block, to be determined, at the event. Members suggested having a stage with entertainment, including local schools, and have pop up tents for artists along the street. Ms. Rojas suggested that a call to artists be put on the Commission’s Facebook page and select artists that way. Ms. Taddeo suggested a local 4-5 member classic rock band, Memphis Kelley and the Bermuda High. The band can be paid and then the band will donate the money back for any fundraiser that is needed. The Commission could have 2 or 3 school groups perform from 4-6 pm and then have the band perform from 6-8 pm. Mr. Traupman suggesting having someone from the Chamber attend the next meeting to explain the upcoming October event.


Discussion turned to the January 13 movie event. Mr. Traupman and Ms. Taddeo met with the Playground Theatre’s marketing director and explained the previous sing-a-longs that the Commission sponsored. The theatre is looking for positive Village experiences and they would promote Commission events, which would provide more exposure. The theatre also has a large Facebook following to promote events. The Commission would need to pay the theatre for maintenance and staffing for the event. The theatre would let the Commission use the concession area if the Commission staffs and purchases the food and would receive all revenue generated. The Commission will need to look into screening fees to show Wizard of Oz and have contests during intermission. The costs could be offset by providing volunteers and selling concessions. The Commission benefits by partnering with the theatre and the use of their venue. The sing-a-long will be elevated by bringing it to a different venue. The costs are yet to be determined but could run a couple hundred dollars. Ms. Ackley suggested that the Commission try a sing-a-long at the theatre one time and that whatever dollar amount to show the movie will need to be guaranteed by the theatre. Ms. Taddeo made a motion to cosponsor with the Playground Theatre to have a movie sing-a-long in January 2013. Mr. Stock is voting against the above motion. Motion seconded by Ms. Rojas. Motion approved. It was noted that the theatre has exhibit space, The Sandbox, which could be available for future gallery showings. It was decided to forget about planning an outdoor movie event in lieu of partnering with the theatre.


Discussion turned to the Photo Op theme. Mr. Traupman noted that next year is the Viva Florida 500th anniversary. One theme suggestion was ‘Viva Miami Shores’, capturing Miami Shores at ‘this moment in time’. Mr. Traupman made a motion to change the theme of the 2013 Photo Op contest to Viva Miami Shores. Mr. Stock is opposed to changing the theme of the contest. Motion seconded by Ms. Taddeo. Motion approved.


Discussion turned to marketing upcoming events. A half page in the Egret is $425 and a full page ad is $725. The advantage to advertising in the Egret is that events are advertised in a timely manner. To print through Sean Saladino a half page costs $550 and a full page costs $790. Physical Advertising Works will print a full page for $695 and half page for $550.


The meeting adjourned at 7:45 p.m.